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OUR VISION

“We are excited about the prospect of moving forward with the Alabama Farm Center at Hallmark Farm,” Alabama Farmers Federation President Jimmy Parnell said. “The location was chosen after a competitive site selection process throughout Alabama. Jefferson County is working cooperatively with the Federation to bring a state-of-the-art agriculture and event center to the heart of the Southeast. The Farm Center would create jobs, enhance tourism and bolster the economy. It’s been more than 70 years since Alabama invested in a regional agricultural center. Current facilities are outdated and can no longer meet the needs of Alabama. We are excited to be part of the Alabama Farm Center, which will serve our residents and attract visitors from across the country.”

In addition to livestock expositions, the Alabama Farm Center will host an annual state fair and year-round events while serving as an educational facility for the state’s youth. 

JIMMY PARNELL SPEAKS AT THE DEDICATION

THE MAIN HOUSE ON THE PROPERTY

ARIAL VIEW OF THE PROPERTY

The Alabama Farm Center at Hallmark Farm will accommodate a wide variety of uses such as livestock and equestrian competitions, rodeos, family entertainment shows and concerts.

COMPETITIONS

CONCERTS

EVENTS

EDUCATION

RODEOS

When completed, this facility will be the premiere site for Alabama. It will bring attendees from all over the Southeast and beyond to support our youth.

Please join us, along with leaders across the state, in supporting the creation of this premier agriculture and event center which will benefit the local community, Jefferson County, the State of Alabama and the Southeast.

The due diligence phase is expected to conclude by June 2024 when it is anticipated the project will be formally announced to move forward.

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